2025 Rebrand 

Here's everything you need to know about our rebrand, including what's new, why we're rebranding, and when it's happening.

 

  • While straightforward savings will always remain at the core of what we do, we’re rebranding to better reflect the stories we’ve heard from you, our customers. Our current look has served us well in supporting over 130,000 of you over the past 7 years.

    You’ve told us that saving is about enriching your life and giving you the freedom to embrace more of what matters, both now and in the future. Our new brand identity, “Saving is Living,” embraces this fully.

    So, we’ve brightened up our colour palette and imagery to freshen things up – you’ll still see our trusted blue (we’re part of the Ford Brand, after all). Our website and app are getting an exciting makeover too, including an updated layout and images that reflect the real people we’re here to support. 

  • No, there will be no changes to your interest rates or account. You’ll be able to log into your account/s as normal. 

  • We might be having a fresh lick of paint, but our commitment to providing you consistent rates with our Best Rate Guarantee isn’t changing. You can rely on the same dependable products and friendly service you trust from us.

  • From 26 February 2025 you’ll start to notice these fresh new updates being rolled out in our communications, website and app. So, if you notice anything new – don’t worry, it’s still us.

  • No, there’s nothing for you to do. The updates are designed to improve your experience with us, without you lifting a finger. If you’d like to share any feedback with us, we’re always happy to hear it. 

  • Yes, our customer service commitment remains unchanged. Our team is available 7 days a week to provide you support. You can find our contact details here.

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